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Product DesignerService DesignerCreative ThinkerProblem SolverUX Researcher

Vanessa
Namseang.

Solving end-to-end business challenges through design.

Currently at CIBC · Based in Toronto, Canada

Vanessa Namseang

Experience

Where I've done my best work.

CIBC

CIBC

Product & Service Design in Banking

Designing AI tools, optimizing workflows in Process Engineering, and translating business needs into technical solutions across Personal & Business Banking.

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Interac

Interac

End-to-End Innovation Design

Led innovation initiatives from research to delivery — running a 60+ participant competition, launching an internal idea platform, and developing digital content to drive adoption.

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Selected Projects

A few things I've made.

Case Studies

End-to-end design thinking.

Marketing · AR · UX Strategy

Sephora AR Beauty Experience

A marketing case study analyzing Sephora's AR Snapchat Lens and building a strategy to expand AR beauty adoption in North America — focused on Toronto. Completed as part of the Masters of Digital Experience Innovation at the University of Waterloo.

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Coming Soon

UX Design · Health · Pet Care

PetCare

A pet advice app for owners who don't have easy access to a vet — providing accessible, reliable guidance on pet health, symptoms, and care. In progress as part of the Masters of Digital Experience Innovation at the University of Waterloo.