Experience

CIBC
Designing AI tools, optimizing workflows in Process Engineering, and translating business needs into technical solutions across Personal & Business Banking.
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Interac
Led innovation initiatives from research to delivery — running a 60+ participant competition, launching an internal idea platform, and developing digital content to drive adoption.
View work →Selected Projects
Case Studies
Marketing · AR · UX Strategy
A marketing case study analyzing Sephora's AR Snapchat Lens and building a strategy to expand AR beauty adoption in North America — focused on Toronto. Completed as part of the Masters of Digital Experience Innovation at the University of Waterloo.
Read case study →UX Design · Health · Pet Care
A pet advice app for owners who don't have easy access to a vet — providing accessible, reliable guidance on pet health, symptoms, and care. In progress as part of the Masters of Digital Experience Innovation at the University of Waterloo.